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Joe KawaFractional data PM

Work

Data product outcomes hiring organizations can inspect

Nine-plus years as a data analytics product manager across B2B SaaS. The through-line is the same: warehouse and reporting strategy, customer-facing analytics, and the governance required to keep the numbers honest.

April 2024 – Present

Daxko

Senior Product Manager, Data Analytics

Company-wide data strategy, Snowflake, and AI analytics for a multi-product SaaS suite

Joe owned data warehouse, reporting, and dashboard strategy across the Daxko product suite — including a $250k Snowflake investment, partner reporting for 500+ YMCA of the USA customers, embedded dashboards that added 75 logos to pipeline, $500k+ in yearly cost reduction, and AI analytics that created $70k incremental ARR.

  1. $250k

    Snowflake business case presented to executives, then planned and executed cross-functionally — including internal knowledge and messaging so the investment stuck.

  2. 500+

    YMCA of the USA customers received required annual reporting datasets. The prior process took three weeks on average; the integration removed that work from customers.

  3. 75

    New logos added to pipeline after embedded analytics dashboards shipped into four products, reaching 100k+ daily active users and becoming the centerpiece of event marketing.

  4. $500k+

    Yearly cost reduced by consolidating reporting tools and sunsetting legacy analytics platforms and warehouses.

  5. $70k

    Incremental ARR from AI-powered analytics (Q&A chatbot, AI report builder, AI summarization), with a pipeline of 50+ customers.

September 2021 – April 2024

VelocityEHS

Senior Product Manager, Data Analytics & Integrations

Zero-to-one reporting product and embedded analytics at global scale

Joe owned the data warehouse, integrations, reporting, and dashboard roadmap — launching a new reporting integration, an embedded analytics platform across seven product lines, and an internal product analytics program that cut support load and opened pipeline.

  1. 80

    Customers on a zero-to-one reporting integration product, with a sales pipeline well over $1 million, in under nine months.

  2. 200k

    Users worldwide on an embedded reporting and dashboard solution covering seven product lines and 14k customers, each with distinct analytics use cases.

  3. 15%

    Year-over-year reduction in support tickets after an internal product analytics program improved in-app support, tracked feature adoption, and surfaced cross-sell from usage data — adding $2.5M to the sales pipeline.

September 2016 – September 2021

Fiserv

Product Manager, Data Analytics

Analytics product growth, automation, and a tighter operating cadence

Joe managed pricing, backlog, roadmap, and enablement for a data analytics product — shipping a major upgrade, standing up a high-frequency user research loop, and cutting hundreds of hours of monthly report toil.

  1. 30%

    Month-over-month growth after a major upgrade to the data analytics tool, with an 18% reduction in time-in-system through automation and a 12% year-over-year increase in product revenue.

  2. 50+

    User group sessions in a four-month window, feeding the development cycle and the roadmap instead of leaving feedback in a backlog graveyard.

  3. 200 hrs

    Manual effort removed per month by building a process with the servicing team for client-facing month-end reports. Stakeholder coordination also improved ticket response times 20% and reduced tickets 10%.

2012 – 2016

Hayneedle

Business Intelligence Developer; Merchandise Planner

Where the product craft started: metrics, supply chain reporting, and P&L discipline

Before product management, Joe translated business requirements into BI user stories, coded supply-chain metrics used in financial analysis, and spent years as a merchandise planner accountable for revenue, margin, and inventory turn. That operating background is why his data product work still reads as a P&L conversation.

  1. BI

    Built and tested business logic for supply chain reporting metrics used to analyze new products, and partnered with marketing on dashboard KPIs for email campaign launches.

  2. P&L

    Managed inventory financial health for business units that accounted for millions in revenue — forecasting sales and inventory spend, presenting yearly budgets, and keeping investment in the right product.

Want this caliber of data product leadership on a fractional basis?

Joe takes a limited number of fractional data product manager and data consultant engagements. Start with the outcome you need in the next two quarters.

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